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Featured in Business Woman Media
Article Title: 7 things to consider to ensure your business idea is profitable

All new business ideas are good, especially in the mind of the originator. The perceived need is assumed and profits are inevitable. However, whether an idea can be converted into a profitable business requires some serious review.  Many great ideas have been devised but failed the business test. A case in point is the start-up Homejoy, a computer based booking system for domestic cleaners which raised forty million dollars in the US. The Homejoy system advertised domestic cleaners and matched the customer with the self employed cleaners, but when the customer liked the cleaner and the cleaner was happy with the customer, who needed the middleman?  Great idea, but not an ongoing business.  Here’s 7 key things to consider to ensure your business has leongevity: