Featured in NETT Magazine Date: 27/08/2015
Article Title: The five deadly investor sins

A sharp business plan will impress potential investors, but the risk for the investor is not always in the plan but in the people who are going to implement it, writes Alan Manly.

Personal character and motivation of the entrepreneur is often the defining issue for an investor. To establish the character of the entrepreneurs who are proposing the business plan the investor will often seek a personal interview or presentation of the business plan. What guide could a potential investor use in this challenging environment? The old “deadly sins” springs to mind. Traditionally deadly sins have come as a neat package of seven, however, entrepreneurs appear to be more readily tempted by what we will call the “five deadly sins for entrepreneurs”.